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Influence (Robert Cialdini)

Mind Tricks Exposed: The 8 Psychological Secrets of Cialdini’s “Influence”

/ May 19, 2025 / Books Summaries

There are books that inform, and then there are books that awaken. Robert B. Cialdini’s Influence: The Psychology of Persuasion belongs to the latter. First published in the 1980s, it didn’t just make waves in the fields of psychology and marketing—it quietly reshaped how we understand human behavior itself. Cialdini isn’t a theorist working from a distance. […]

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Books Summaries
How I Raised Myself from Failure to Success in Selling Summary

Unlocking Sales Success: A Comprehensive Summary of “How I Raised Myself from Failure to Success in Selling”

/ May 7, 2025 / Books Summaries, Business & Leadership

Every journey begins with a single step, and for Frank Bettger, that first step in the world of sales was anything but a stride towards success. Imagine a young man, full of hope perhaps, but lacking the essential tools and understanding to navigate the often-treacherous landscape of selling. This was Bettger at twenty-nine, an insurance

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Books Summaries, Business & Leadership
1-Page Marketing Plan book cover

Grow Your Business with Ease: Allan Dib’s 1-Page Marketing Plan (Book Summary)

/ April 2, 2025 / Books Summaries

Allan Dib’s The 1-Page Marketing Plan offers a revolutionary yet simple approach to marketing that any small business can implement. Rather than overwhelming business owners with hundreds of pages of complex marketing strategies, Dib condenses everything into a single, easy-to-understand page. This one-page structure allows businesses to outline their entire marketing strategy quickly and clearly, making it

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Books Summaries
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