Ahmed Awad

Influence (Robert Cialdini)

Mind Tricks Exposed: The 8 Psychological Secrets of Cialdini’s “Influence”

/ May 19, 2025 / Books Summaries

There are books that inform, and then there are books that awaken. Robert B. Cialdini’s Influence: The Psychology of Persuasion belongs to the latter. First published in the 1980s, it didn’t just make waves in the fields of psychology and marketing—it quietly reshaped how we understand human behavior itself. Cialdini isn’t a theorist working from a distance. […]

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Books Summaries
Good to Great

The “Good to Great” Secret: Why Most Companies Stay Average (and How to Escape)

/ May 19, 2025 / Books Summaries

Some books don’t just share ideas — they carve paths.Good to Great by Jim Collins is one of those rare books. It begins with a question as old as ambition itself: Can a good company become a great company, and if so, how?This isn’t just a business riddle. It’s a human one. We all wrestle with the

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Books Summaries
How I Raised Myself from Failure to Success in Selling Summary

Unlocking Sales Success: A Comprehensive Summary of “How I Raised Myself from Failure to Success in Selling”

/ May 7, 2025 / Books Summaries, Business & Leadership

Every journey begins with a single step, and for Frank Bettger, that first step in the world of sales was anything but a stride towards success. Imagine a young man, full of hope perhaps, but lacking the essential tools and understanding to navigate the often-treacherous landscape of selling. This was Bettger at twenty-nine, an insurance

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Books Summaries, Business & Leadership
7 Strategies for Wealth & Happiness by Jim Rohn

Unlock Jim Rohn’s Secrets: 7 Strategies for Wealth & Happiness You Need NOW (Book Summary)

/ April 28, 2025 / Books Summaries, Self-Help & Personal Development

There’s something quietly timeless about books that don’t chase trends, but instead return us to truths. 7 Strategies for Wealth and Happiness by Jim Rohn is one of those rare treasures. First published decades ago, it still speaks to the restlessness of our modern minds — the longing for more than just success, the ache for a

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Books Summaries, Self-Help & Personal Development
Premack Principle

Hate Doing Chores? Use This Psychological Trick: The Premack Principle Explained

/ April 14, 2025 / Thrive Thru

Have you ever sat before a task that felt heavy, dull, untouched by desire? Have you tried to push yourself or others to do what must be done, only to be met with resistance? There is a quiet key hidden in the Premack Principle. A truth simple in its form, but deep in its effect.

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