The book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne is a revolutionary guide on how businesses can break free from intense competition and create new growth opportunities. It provides practical advice and strategies, drawn from a wide range of case studies and business experiences, that will help you create uncontested market space and make the competition irrelevant.

In Action Steps™, we provide practical strategies that help you apply the knowledge acquired from the book to create your own blue ocean strategy. We also provide a practical book summary and quotes from the book. These quotes are broken down into steps to help you actively apply the wisdom they contain, rather than passively absorbing it.

At Book Butter Club, we believe that knowledge is useless unless acted upon. This belief is particularly relevant when it comes to creating a blue ocean strategy, as it requires innovative thinking, strategic planning, and a commitment to value innovation.