habit building

Premack Principle

Hate Doing Chores? Use This Psychological Trick: The Premack Principle Explained

Have you ever sat before a task that felt heavy, dull, untouched by desire? Have you tried to push yourself or others to do what must be done, only to be met with resistance? There is a quiet key hidden in the Premack Principle. A truth simple in its form, but deep in its effect. […]

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Seinfeld Strategy illustration

The Seinfeld Strategy: Building Habits with Consistency

We all know how hard it can be to stick to new habits, especially when life gets busy or motivation fades. The Seinfeld Strategy is a simple yet powerful technique for building consistency by creating a chain of daily action. Named after comedian Jerry Seinfeld, this approach works because it taps into our natural desire to avoid

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