Contagious by Jonah Berger

contagious book summary

The book “Contagious” by Jonah Berger is a fascinating exploration of why certain things become popular and go viral while others don’t. It provides practical advice and insights, drawn from a wide range of research in social psychology and consumer behavior, that will help you understand the science behind virality.

In Action Steps™, we provide practical strategies that help you apply the knowledge acquired from the book to create products, ideas, or content that people will want to share. We also provide a list of quotes from the book. These quotes are broken down into steps to help you actively apply the wisdom they contain, rather than passively absorbing it.

At Book Butter Club, we believe that knowledge is useless unless acted upon. This belief is particularly relevant when it comes to understanding and leveraging the power of virality, as it requires strategic thinking, creativity, and an understanding of human behavior.